Recent Writing
Introducing candidates: Preparing for the YOYO factor
This even-numbered year launches another election cycle. Some newspapers are well into the mode with spring elections. It’s not too early for everyone to convene a brainstorming session for the general elections this fall. In all cases, it’s essential to pay attention to the central figures: the candidates.
Political advertising: Don’t forget the ‘ask’
Another election season is under way, and newsrooms are gearing up for campaigns that last weeks and even months. Coverage will consume the news pages from candidate profiles and community forums to photo requests and letters to the editor. And don’t forget the steady barrage of press releases.
What newspapers can learn from public relations pros
Nearly every editor can likely relate to this phone call: “Hi, I’m in charge of publicity for the Lions Club. I’ve been asked to contact you about a story to promote our upcoming rib fest.” You insert the organization and the event.
Author may be the most revealing part of a letter
A reader complained about a published letter that supported teachers in their contract dispute: Did the editor know the writer was the spouse of a teacher? Why wasn’t that noted since the writer has a self-interest in the outcome of negotiations?
A lesson in reporting tragedy
A family’s farm is devastated by a tornado. A reporter is on the scene moments afterward to record the events, including talking with family members.
A student commits suicide and, understandably, it’s a shock to many people. A story documents the community’s response; the family relives the episode, blow by blow.
When ‘paid’ letter-writers warrant a voice on your editorial page
A reader denounces the newspaper for shortchanging the “honest comments of a longtime local resident” by publishing a rebuttal from an out-of-state resident – “a professional who has a vested interest, a doubtful local connection to the Red Wing community.”
The tough challenges of covering local businesses
Nearly 50 employees are out of jobs due to the decision of an out-of-state insurance company to close its local office. We caught word of the news through an employee and promptly carried a report. The company never made a public announcement.
Don’t overlook the bigger issue of public records
A reader complains: Why is it necessary to print the dollar amount of all building permits? Wouldn’t it suffice to acknowledge a household remodeling project without a price tag?
The reader didn’t say it, but the editor is certain the following thought was on her mind: “After all, the dollar value is only for snoopy neighbors.”
When crime is sensational, news coverage shouldn’t be
Ariel Castro has immediately become a household name after being arrested in connection with the three women held captive for years in his Cleveland home. His trial is probably months away, but it’s a safe bet that if you poll Americans today, the resounding public verdict is “guilty as charged.”
The Intricacies of reporting labor strikes
Newspapers continually are challenged to produce informative and probing business news reports. The problem is compounded when no one person is the designated business writer. That’s a luxury which few community newsrooms can afford.
Who is Jim Pumarlo?
Community newspapers, at their best, are stewards of their communities. The news columns are a blend of stories that people like to read and stories they should read. The advertising columns promote and grow local commerce. And the editorial pages are a marketplace of ideas.
Jim Pumarlo understands that energized newspapers are at the foundation of energized communities. His message is straightforward: Community newspapers – whether delivering information in the print or on the Web – must focus on local news if they are to remain relevant to their readers and advertisers.
You’re welcome to reprint these columns with the appropriate tagline:
Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Journalism Primer: A Guide to Community News Coverage.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.