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Jim Pumarlo
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Build revenue by broadening scope of business coverage

by Jim Pumarlo | May 1, 2026 | Recent Writing

Midyear is an excellent time to evaluate 2026 goals and strategies. Navigate priorities on the editorial calendar, especially as election season picks up. Track revenues and explore additional advertising and circulation opportunities. Departments likely do individual...

Keep readers in the loop and enhance your design

by Jim Pumarlo | Apr 1, 2026 | Recent Writing

A city council approves tax incentives for a shopping center after a months-long process that generates intense emotions from proponents and opponents alike. A basketball team completes a perfect season, capping it with a state championship. A jury convicts a local...

Elections alert: Be aware of, prepare for legal minefield

by Jim Pumarlo | Mar 1, 2026 | Recent Writing

The months-long election season is taxing enough as newsrooms stretch resources to monitor candidates and campaigns in addition to delivering everyday reports. All aspects of election coverage are put under the microscope. Fairness and consistency are paramount in...

Election season: Keep coverage local, start early

by Jim Pumarlo | Feb 1, 2026 | Recent Writing

Election season is under way. Many would say the cycle never ends. No sooner are votes tallied than strategists eye the next election. Make no mistake, many lawmakers routinely cast votes with one eye on policy and one eye on politics, especially if they are in swing...

Business coverage vital to your product and community

by Jim Pumarlo | Jan 1, 2026 | Recent Writing

Editors are regularly solicited to publish news that puts merchants in good standing. In small communities, grip-and-grin photos of check presentations often dominate the requests. The topic generated a healthy conversation in an editors’ hotline during the holiday...
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