Questions You’ve Raised

Jim Pumarlo welcomes your questions. Click here to submit your question and receive a response.

Recent Writing

Seize opportunity to steer, moderate election noise

Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the everyday churn of news.

Examine, evaluate reporting shortcuts

Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the everyday churn of news.

Are you ready for the new year? Take inventory, prepare calendar

Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the everyday churn of news.

Don’t rely on advisories to be first with the news; engage in social media

Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the everyday churn of news.

Meaningful meeting reports demand substantive leads

Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the everyday churn of news.

Don’t let shortcuts thwart quality content

Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the everyday churn of news.

The ‘blue shirt’ won. Is that the best we can do?

Local names and faces are the lifeblood of community newspaper content.

Are you telling your own stories?

Are you telling your own stories? I circulated a column celebrating community newspapers earlier this year in recognition of Sunshine Week. Its publication prompted a few comments. One reader, who hailed from a Minneapolis suburb, read the column in his local paper....

Special projects energize staff, community

I fondly characterize newsrooms as organized chaos. That definition has aptly described operations for the past 18 months with the impact of COVID-19. The story has demanded constant attention, and there are likely fewer reporters to handle the task due to the economic toll of the pandemic.

Sharpen your editing with these press releases

The hyper partisanship in today’s political landscape was on full display with passage of the American Rescue Plan. It passed on a straight party-line vote.

Book endorsements

Anyone who has edited or published a community newspaper knows the most challenging and, often, agonizing part of the job is dealing with sensitive issues. I dealt with many issues like this during my career as an editor, and wished there was some type of guidance...

Seminar endorsements

I would like to thank Jim for contributing to the success of our first virtual convention. He delivered an engaging, well presented, and valuable online workshop for our membership! We had great attendance and I think that everyone took away a vast amount of...

 Who is Jim Pumarlo?

Community newspapers, at their best, are stewards of their communities. The news columns are a blend of stories that people like to read and stories they should read. The advertising columns promote and grow local commerce. And the editorial pages are a marketplace of ideas.

Jim Pumarlo understands that energized newspapers are at the foundation of energized communities. His message is straightforward: Community newspapers – whether delivering information in the print or on the Web – must focus on local news if they are to remain relevant to their readers and advertisers.

Click here for more info on Jim Pumarlo.

You’re welcome to reprint these columns with the appropriate tagline:

Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Journalism Primer: A Guide to Community News Coverage.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.

Seminars

2021

May

21 – Colorado Press Association/Kansas Press Association Joint Virtual Convention
Webinar: “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues”

February

11 – Alabama Press Association Media Summit & Winter Meeting
Webinar: “Business – an Everyday Beat”

January

15 – Wyoming Press Association Convention
Webinar: “How to make public affairs coverage relevant and timely”

2020

July

30 – New England Newspaper and Press Association
Webinar: “Covering Business News in Challenging Times”

30 – California News Publishers Association
“Finding Time for Big Editorial Projects”