Editors often raise red flags – or at least hesitate – at requests for business news, and often for good reason.

Here’s a periodic action item for every newspaper: The exercise can be quite revealing in evaluating how you are connecting with various audiences. It is even more important in today’s fractured media landscape and as everyday interaction can still be challenging in the aftermath of the pandemic.

Surviving in today’s fractured media landscape depends on your ability to identify, collect and deliver the relevant community news. That job becomes more challenging if readers become frustrated in their attempts to connect with reporters.

Newsrooms place a premium on ensuring that government is transparent in its decisions. When elected and appointed officials fall short, a commentary is almost sure to follow.

My formula for shaping newspaper content is straightforward: Present a blend of stories that people like to read and stories they should read. Under the “should read” category, consider me an advocate of vibrant coverage of local government.

Newsrooms have toiled the past many weeks churning out stories to help voters make informed choices on Election Day. Now you’re ready to put the exclamation point on coverage.

Election Day is only weeks away. The hyper partisanship of races at all levels – from local to state to federal – demands that editors pay extra attention to press releases and letters to the editor. The editing and delete buttons on your keyboard are likely to get an extra workout.

Regularly connecting with readers is at the heart of remaining relevant in today’s changing and challenging media landscape. The dynamics of staying in touch has been strained by the pandemic and forced isolation during the past two-plus years.

Are you looking for a project that can energize your news staffs, generate new advertising revenue and underscore the value of a local newspaper to potential new subscribers?

A regular flow of press releases demands editors’ everyday attention. The communications, in varying degree, play a role in newspaper content. Their value looms even larger in today’s landscape of diminishing newsroom resources.

Anyone who has edited or published a community newspaper knows the most challenging and, often, agonizing part of the job is dealing with sensitive issues. I dealt with many issues like this during my career as an editor, and wished there was some type of guidance...

I would like to thank Jim for contributing to the success of our first virtual convention. He delivered an engaging, well presented, and valuable online workshop for our membership! We had great attendance and I think that everyone took away a vast amount of...