Questions You’ve Raised

Jim Pumarlo welcomes your questions. Click here to submit your question and receive a response.

Recent Writing

Build revenue by broadening scope of business coverage

Midyear is an excellent time to evaluate 2026 goals and strategies. Navigate priorities on the editorial calendar, especially as election season picks up. Track revenues and explore additional advertising and circulation opportunities.

Keep readers in the loop and enhance your design

A city council approves tax incentives for a shopping center after a months-long process that generates intense emotions from proponents and opponents alike.

Elections alert: Be aware of, prepare for legal minefield

The months-long election season is taxing enough as newsrooms stretch resources to monitor candidates and campaigns in addition to delivering everyday reports. All aspects of election coverage are put under the microscope. Fairness and consistency are paramount in today’s supercharged political environment.

Election season: Keep coverage local, start early

Election season is under way. Many would say the cycle never ends. No sooner are votes tallied than strategists eye the next election. Make no mistake, many lawmakers routinely cast votes with one eye on policy and one eye on politics, especially if they are in swing districts.

Business coverage vital to your product and community

Editors are regularly solicited to publish news that puts merchants in good standing. In small communities, grip-and-grin photos of check presentations often dominate the requests. The topic generated a healthy conversation in an editors’ hotline during the holiday season of charitable giving.

Close the loop on local government budgets, tax levies

Local governments are putting the finishing touches on 2026 operations as this year nears a close. Budgets and tax levies have been presented to citizens, debated and adopted.

Don’t leave meeting until last person exits

Any examination of local public affairs coverage typically focuses on meetings of government bodies. And for good reason. That’s where votes are taken and policies enacted that affect citizens’ everyday lives.

Two voices better than one, and more even better

The Trump Administration continues its assault on free speech. Among the latest examples is the Defense Department’s edict that journalists who cover the Pentagon can no longer gather or report information, even if unclassified, unless authorized for release by the government. Reporters who don’t sign a statement agreeing to the new rules will have press credentials revoked.

Smart hiring in modern newsrooms: Vetting for today’s editorial demands

Interviewing reporter applicants was among my most tedious tasks when sitting behind the editor’s desk. It also was a most important responsibility. Selecting the strongest individuals would save headaches down the line.

Start planning now to produce year-end edition

The Hallmark Channel has just wrapped up its movie lineup for those who love to celebrate Christmas in July. It serves as an excellent reminder to start planning keepsake year-end editions. Seize the opportunity to produce solid content and generate revenue.

Book endorsements

Anyone who has edited or published a community newspaper knows the most challenging and, often, agonizing part of the job is dealing with sensitive issues. I dealt with many issues like this during my career as an editor, and wished there was some type of guidance...

Seminar endorsements

I would like to thank Jim for contributing to the success of our first virtual convention. He delivered an engaging, well presented, and valuable online workshop for our membership! We had great attendance and I think that everyone took away a vast amount of...

 Who is Jim Pumarlo?

Community newspapers, at their best, are stewards of their communities. The news columns are a blend of stories that people like to read and stories they should read. The advertising columns promote and grow local commerce. And the editorial pages are a marketplace of ideas.

Jim Pumarlo understands that energized newspapers are at the foundation of energized communities. His message is straightforward: Community newspapers – whether delivering information in the print or on the Web – must focus on local news if they are to remain relevant to their readers and advertisers.

Click here for more info on Jim Pumarlo.

You’re welcome to reprint these columns with the appropriate tagline:

Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Journalism Primer: A Guide to Community News Coverage.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.

Seminars

2023

March

9 – Online Media Campus
Webinar: “Business News as an Everyday Beat”

2022

September-October

Minnesota Newspaper Institute and Bethel University, St. Paul

Five-part online course to train citizen journalists

Assisted in developing curriculum, and presented session on public affairs coverage and meeting reporting

June

8 – National Newspaper Association Foundation

Webinar: “Interviewing Skills: Techniques and Improving Observation in Volatile Situations”

Co-presenter with Corey Hebner, Michigan State Police community service trooper

2-3 – Texas Center for Community Journalism, Management Boot Camp

Presenter: “Finding Time for Editorial Projects”

Presenter: “Delivering What Your Community Wants: Connecting with Your Readers”

Panel participant: “Leading the Newspaper, Leading in Your Community”

May

5 – National Newspaper Association Foundation

Webinar: “Your Role in Election Coverage: Why You should be on the Front Lines”

Co-presenter with Al Cross, director of Institute for Rural Journalism and Community Issues

19 – National Newspaper Association Foundation

Webinar: “Outstanding Election Coverage: Identifying the Elements”

Co-presenter with Al Cross, director of Institute for Rural Journalism and Community Issues

January

28 – Minnesota Newspaper Association Convention

Panel participant: “Reconnecting with Your Community”

2021

May

21 – Colorado Press Association/Kansas Press Association Joint Virtual Convention
Webinar: “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues”

February

11 – Alabama Press Association Media Summit & Winter Meeting
Webinar: “Business – an Everyday Beat”

January

15 – Wyoming Press Association Convention
Webinar: “How to make public affairs coverage relevant and timely”

2020

July

30 – New England Newspaper and Press Association
Webinar: “Covering Business News in Challenging Times”

30 – California News Publishers Association
“Finding Time for Big Editorial Projects”