Recent Writing
Start now to craft fresh, unorthodox election questions
Attention newsrooms: It’s time to get serious about 2024 elections coverage. I hear the collective groan. The reaction is likely shaded by the strident national contests and their seemingly never-ending campaign cycles.
One checklist for evaluating, advocating coverage of sensitive issues
Editors are routinely challenged with making uncomfortable news decisions. To be certain, there is no universal right or wrong call on whether to publish a story and in how much detail. Several factors may be in play including community norms and longstanding newspaper policy.
Use your platform to educate, preview – and apologize
A reader complains that a youth sports story was too negative. Someone questions why a particular quote wasn’t included in a report of a contentious public hearing. Your newsroom brainstorms how election coverage can be more substantive and meaningful. A reporter is rightfully embarrassed for basically writing a press verbatim that charges a local official with unethical conduct without contacting the accused for a response.
Omissions as damaging as glaring errors to credibility
Newsrooms collectively cringe at the obvious errors when an edition rolls off the presses or is posted online. A misspelled word in a headline, especially on page one. A wrong score in a sporting event. An incorrect date of an upcoming event.
Deliver more than votes and quotes from government meetings
The city council concludes debate and acts on an issue at community forefront. You record the quotes that highlighted a lively exchange and the final vote. Your story is ready to roll.
Step away from your desk and enrich community coverage
A reporter monitors the livestream of a city council meeting, taking advantage of the opportunity to multitask on assignments.
Be responsible in exercising rights to public information
The subjects naturally raise two questions: What constitutes these items as news? Why is there such a delay in the report?
Editorials can serve a variety of roles
Newspapers regularly report items that are unflattering to the newsmakers. You have a responsibility, for example, to identify businesses cited for selling tobacco or alcohol to underage youths, especially if fines are assessed at a public meeting. The reports still will likely draw wrath from the businesses and their employees.
Take the offense when advocating for FOI
Preserving and promoting the public’s right to know was a priority during my tenure as an editor. We regularly jousted with public officials, educating them on the letter of the law in circumstances of open meetings and public data.
Take steps now to report on 2024 budgets
We’re halfway into 2023, and many local governments are well involved in exploring 2024 budgets. Are your newsrooms aware of the process? Are you keeping readers abreast of the dynamics?
Who is Jim Pumarlo?
Community newspapers, at their best, are stewards of their communities. The news columns are a blend of stories that people like to read and stories they should read. The advertising columns promote and grow local commerce. And the editorial pages are a marketplace of ideas.
Jim Pumarlo understands that energized newspapers are at the foundation of energized communities. His message is straightforward: Community newspapers – whether delivering information in the print or on the Web – must focus on local news if they are to remain relevant to their readers and advertisers.
You’re welcome to reprint these columns with the appropriate tagline:
Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Journalism Primer: A Guide to Community News Coverage.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.