Recent Writing

Vibrant editorial pages – a community’s conscience

Quiz any group of editors and you’ll find little disagreement. Local news is the franchise of community newspapers. School board actions are more important than congressional deliberations. Prep sports deserve top billing over professional teams. A local fund-raiser merits more prominence than even a dramatic story from across the state.

read more

Don’t close the books on the 2006 elections

Mention election coverage in the aftermath of the midterm contests, and most newsrooms will likely turn a collective deaf ear. Yet this is the perfect time ñ before the files are formally closed – for editors and reporters to evaluate how they performed in 2006 and to identify steps for improved coverage in 2008.

read more

Candidate endorsements still provide benefits to newspapers

Quiz a roomful of editors and reporters on their most memorable editorials. The noteworthy ones invariably deliver messages targeted toward specific decision-makers who are in position to debate and craft public policy. In one community, the focus is a city council deliberating whether to enact an ordinance for barking dogs. In another case, a county board is debating a development which will have a significant impact on tax base. On a state legislative level, editors routinely weigh in on tax, health care, transportation and myriad other public policies.

read more

Rules of Endorsement

Coverage of the coming 2008 elections is already building. But it’s vital to consider, at the same time, that editorial endorsements in local elections are becoming increasingly scarce among community newspapers. Newspapers like to tout their role as government watchdogs, so endorsing local candidates should be routine — and free of pressure from “local interests.”

read more

Press rights are public’s rights

Should the Minneapolis School Board have to disclose the terms of its separation agreement with Supt. Thandiwe Peebles, who resigned under criticism? Is it proper for the Kandiyohi County Board to select a new county administrator outside of a public meeting? Should residents be excluded from Cannon Falls Township Board meetings where officials discussed property-related issues surrounding a land-use dispute?

read more

 Who is Jim Pumarlo?

Community newspapers, at their best, are stewards of their communities. The news columns are a blend of stories that people like to read and stories they should read. The advertising columns promote and grow local commerce. And the editorial pages are a marketplace of ideas.

Jim Pumarlo understands that energized newspapers are at the foundation of energized communities. His message is straightforward: Community newspapers – whether delivering information in the print or on the Web – must focus on local news if they are to remain relevant to their readers and advertisers.

You’re welcome to reprint these columns with the appropriate tagline:

Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Journalism Primer: A Guide to Community News Coverage.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.