by Jim Pumarlo | Nov 17, 2017 | Recent Writing
Prepare now for candidate announcements, interviews The Inlander/ Nov. 17, 2007 The race among states to be first in selecting presidential candidates guarantees that holiday gatherings are likely to be interrupted by political telemarketers. The accelerated election...
by Jim Pumarlo | May 14, 2014 | Recent Writing
During election season, pay attention to who’s delivering the message Publishers’ Auxiliary/May 2014 A regional arts council distributes funds to local artists, courtesy of a grant from the state arts board. A start-up company gets a boost from a venture capital...
by Jim Pumarlo | Mar 14, 2014 | Recent Writing
Introducing candidates: Preparing for the YOYO factor The Inlander/March 2014 This even-numbered year launches another election cycle. Some newspapers are well into the mode with spring elections. It’s not too early for everyone to convene a brainstorming session for...
by Jim Pumarlo | Feb 23, 2014 | Recent Writing
Political advertising: Don’t forget the ‘ask’ Publishers’ Auxiliary/February 2014 Another election season is under way, and newsrooms are gearing up for campaigns that last weeks and even months. Coverage will consume the news pages from candidate profiles and...
by Jim Pumarlo | Dec 23, 2013 | Recent Writing
What newspapers can learn from public relations pros The Inlander/December 2013 Nearly every editor can likely relate to this phone call: “Hi, I’m in charge of publicity for the Lions Club. I’ve been asked to contact you about a story to promote our upcoming rib...
by Jim Pumarlo | Nov 1, 2013 | Recent Writing
Author may be the most revealing part of a letter Publishers’ Auxiliary/November 2013 A reader complained about a published letter that supported teachers in their contract dispute: Did the editor know the writer was the spouse of a teacher? Why wasn’t that...
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