by Jim Pumarlo | Oct 1, 2008 | Recent Writing
Take time to plan the editorial page calendar, topics The Inlander/October 2008 News content is strongest when editors and reporters routinely identify those stories and events that will warrant their attention. The value of an editorial calendar is twofold. Some...
by Jim Pumarlo | Jul 1, 2008 | Recent Writing
How are you performing? Ask your readers Publishers’ Auxiliary/July 2008 When is the last time readers complained about the accuracy of a story? Or called to say they’re pleased with a story but irritated by a headline? Or found fault with how their ideas and...
by Jim Pumarlo | May 21, 2008 | What They're Saying
Cover small-town controversies with consistent policies By Adolfo Mendez/Associate Editor/The InlanderMay 21, 2008 As editor of the Red Wing (Minn.) Republican Eagle, Jim Pumarlo knew how difficult it could be to cover controversial issues in a small town....
by Jim Pumarlo | May 1, 2008 | Reprints
Interviewing candidates: Never a stupid question Publishers’ Auxiliary/May 2008 All editors and reporters likely remember interviewing for their first job. What were the toughest and most meaningful questions – the ones that afforded an opportunity to...
by Jim Pumarlo | Apr 1, 2008 | Reprints
‘Paid’ letters raise many questions Publishers’ Auxiliary/April 2008 A Minnesota newspaper publisher generated national headlines when he started charging 5 cents a word for letters to the editor that endorse a candidate. He was frustrated with the...
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