by Jim Pumarlo | May 1, 2012 | Recent Writing
Numbers, without interpretation, leave readers in dark Publishers’ Auxiliary/May 2012 Spend any time in a newsroom and numbers readily become a fact of everyday reporting. Reporters’ eyes can easily become glazed by the stream of statistics. A city council...
by Jim Pumarlo | Apr 1, 2012 | Recent Writing
Looking to invigorate your editorial page? Focus on letters The Inlander/April 2012 Newspapers frequently ask how they can promote a lively exchange of ideas in their communities. There’s no silver bullet, but one premise is fundamental: Letters are the lifeblood of...
by Jim Pumarlo | Mar 1, 2012 | Recent Writing
How are you performing? Check in with readers The Inlander/March 2012 When is the last time a reader challenged the accuracy of a story? Or complained that a headline was misleading and sensational? Or charged that a major advertiser was given preferential treatment...
by Jim Pumarlo | Mar 1, 2012 | Recent Writing
Be aggressive – and responsible – in pursuit of news Publishers’ Auxiliary/March 2012 Nothing is more important to establishing a community newspaper as the premier source for local information than being the first with the news. Hand in hand, however, is being...
by Jim Pumarlo | Feb 1, 2012 | Recent Writing
Position editorial page at forefront of coverage The Inlander/February 2012 A newspaper praises the selection of the new city council president as the best person to lead the community through the year’s challenges. An editorial looks skeptical upon the school...
Recent Comments