by Jim Pumarlo | Dec 23, 2013 | Recent Writing
What newspapers can learn from public relations pros The Inlander/December 2013 Nearly every editor can likely relate to this phone call: “Hi, I’m in charge of publicity for the Lions Club. I’ve been asked to contact you about a story to promote our upcoming rib...
by Jim Pumarlo | Nov 1, 2013 | Recent Writing
Author may be the most revealing part of a letter Publishers’ Auxiliary/November 2013 A reader complained about a published letter that supported teachers in their contract dispute: Did the editor know the writer was the spouse of a teacher? Why wasn’t that...
by Jim Pumarlo | Oct 1, 2013 | Recent Writing
A lesson in reporting tragedy Publishers’ Auxiliary/October 2013 A family’s farm is devastated by a tornado. A reporter is on the scene moments afterward to record the events, including talking with family members. A student commits suicide and, understandably,...
by Jim Pumarlo | Oct 1, 2013 | Recent Writing
When ‘paid’ letter-writers warrant a voice on your editorial page The Inlander/October 2013 A reader denounces the newspaper for shortchanging the “honest comments of a longtime local resident” by publishing a rebuttal from an out-of-state resident – “a professional...
by Jim Pumarlo | Aug 1, 2013 | Recent Writing
The tough challenges of covering local businesses The Inlander/August 2013 Nearly 50 employees are out of jobs due to the decision of an out-of-state insurance company to close its local office. We caught word of the news through an employee and promptly carried a...
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