Jim Pumarlo, Community Newspaper Training

Who Is Jim Pumarlo?

Community newspapers, at their best, are stewards of their communities. The news columns are a blend of stories that people like to read and stories they should read. The advertising columns promote and grow local commerce. And the editorial pages are a marketplace of ideas.

Jim Pumarlo understands that energized newspapers are at the foundation of energized communities. His message is straightforward: Community newspapers - whether delivering information in the print or on the Web - must focus on local news if they are to remain relevant to their readers and advertisers.

Questions You've Raised

Jim Pumarlo welcomes your questions. Click here to submit your question and receive a response.

Recent Posts

During election season, pay attention to who’s delivering the message

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Publishers' Auxiliary/May 2014

A regional arts council distributes funds to local artists, courtesy of a grant from the state arts board. A start-up company gets a boost from a venture capital fund. A local bike trail will finally connect two cities, thanks to support from a new state trails program.

Withholding public information creates double standard

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Publishers’ Auxiliary/April 2014

A woman calls to say her son was whisked to the hospital for a routine matter. Must the ambulance run appear in the paper? It causes so many unnecessary phone calls.

Another woman asks that her shoplifting conviction not appear. Her mother is sickly, and, if she reads the court report, it may adversely affect her health.

Introducing candidates: Preparing for the YOYO factor

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The Inlander/March 2014

This even-numbered year launches another election cycle. Some newspapers are well into the mode with spring elections. It’s not too early for everyone to convene a brainstorming session for the general elections this fall. In all cases, it’s essential to pay attention to the central figures: the candidates.

Political advertising: Don’t forget the ‘ask’

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Publishers' Auxiliary/February 2014

Another election season is under way, and newsrooms are gearing up for campaigns that last weeks and even months. Coverage will consume the news pages from candidate profiles and community forums to photo requests and letters to the editor. And don’t forget the steady barrage of press releases.

Step-by-step coverage of political campaigns likely prompts more than one publisher to utter: Why are we giving the candidates all this free publicity? Where are their ads?

What They're Saying

Book endorsements

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Anyone who has edited or published a community newspaper knows the most challenging and, often, agonizing part of the job is dealing with sensitive issues. I dealt with many issues like this during my career as an editor, and wished there was some type of guidance available, not only for the decision to go or not go with the story, but for developing and explaining the policy behind the decision when the inevitable wrath of a few or more readers loomed after the paper hit the newsstands. Now, there is a book that not only advises hometown newspaper editors about the process of handling sensitive stories, but also provides invaluable sample policies that cover everything from delicate subjects such as suicides, to more common content such as weddings and obituaries.
Ken Blum
Black Ink, e-mail Newsletter for Community Papers

Seminar endorsements

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Jim Pumarlo has a knack for bringing newspaper ethics out of the clouds and onto Main Street. He presents real-world ethical issues with great clarity and insight and helps editors and reporters make sound decisions that actually make sense to their readers.
Tom Linthicum
Seminar Associate
American Press Institute
Alexandria, VA

Pumarlo.com • Jim Pumarlo • Community Newsroom Success Strategies • 1327 W. Sixth St. • Red Wing, MN • 55066 • (651) 380-4295