Questions You’ve Raised

Jim Pumarlo welcomes your questions. Click here to submit your question and receive a response.

Recent Writing

Time management more important than ever in digital newsroom

The urgency to pursue and post stories is a priority in newsrooms. It’s paramount to remain relevant to readers and advertisers. That necessity is stepped up considerably in the age of digital editions and the 24/7 news cycle. Readers hear something on the streets and expect immediate reports.

Producing relevant content requires knowing your community

Editors are regularly challenged: What mix of stories and photos will collectively make this edition a “must see” for readers and advertisers? There is no universal formula.

The strongest argument for openness: Facts quell rumors

As youths we all likely tried to hide bad behavior from our parents. The truth inevitably surfaced, and we bore the brunt of punishment. Lesson: Be up front with circumstances and repercussions typically are minimized.

Fuel the offense in pursuit of advertising revenue

Publishers typically enter a new year with a lengthy to-do list. Among the greatest challenges is growing revenue in the fractured media landscape. Long gone are the days when the local newspaper was the premier advertising choice for auto dealers, grocers and Realtors, and the first stop for help-wanted ads.

Initiate regular conversations with news sources

One of my greatest satisfactions sitting behind the editor’s desk was appreciating the newspaper had a pulse of the community. Credit extended beyond the newsroom; all employees served as our collective eyes and ears.

Press politicians on election promises

Elections are over, and you breathe a sigh of relief. The exhaustive campaign season has concluded, and newsrooms can return to some level of normalcy.

Nameless, faceless reports will drive readers away

Pop quiz, not a trick question: What’s the most important piece of information for readers in these police reports?

One checklist for election countdown

Election Day is fast approaching. Newsrooms are likely starting the countdown when they take a collective breath from the exhaustive campaign season and return to some level of normalcy.

Substantive business coverage demands plan

Consistency and fairness are benchmarks of solid reporting. The principles loom especially important in business coverage.

Scrutinize letters during election season

Campaigns are in full swing as Election Day nears. Editors should pay extra attention to letters that give a thumbs up or thumbs down to candidates and other ballot initiatives.

Book endorsements

Anyone who has edited or published a community newspaper knows the most challenging and, often, agonizing part of the job is dealing with sensitive issues. I dealt with many issues like this during my career as an editor, and wished there was some type of guidance...

Seminar endorsements

I would like to thank Jim for contributing to the success of our first virtual convention. He delivered an engaging, well presented, and valuable online workshop for our membership! We had great attendance and I think that everyone took away a vast amount of...

 Who is Jim Pumarlo?

Community newspapers, at their best, are stewards of their communities. The news columns are a blend of stories that people like to read and stories they should read. The advertising columns promote and grow local commerce. And the editorial pages are a marketplace of ideas.

Jim Pumarlo understands that energized newspapers are at the foundation of energized communities. His message is straightforward: Community newspapers – whether delivering information in the print or on the Web – must focus on local news if they are to remain relevant to their readers and advertisers.

Click here for more info on Jim Pumarlo.

You’re welcome to reprint these columns with the appropriate tagline:

Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Journalism Primer: A Guide to Community News Coverage.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.

Seminars

2023

March

9 – Online Media Campus
Webinar: “Business News as an Everyday Beat”

2022

September-October

Minnesota Newspaper Institute and Bethel University, St. Paul

Five-part online course to train citizen journalists

Assisted in developing curriculum, and presented session on public affairs coverage and meeting reporting

June

8 – National Newspaper Association Foundation

Webinar: “Interviewing Skills: Techniques and Improving Observation in Volatile Situations”

Co-presenter with Corey Hebner, Michigan State Police community service trooper

2-3 – Texas Center for Community Journalism, Management Boot Camp

Presenter: “Finding Time for Editorial Projects”

Presenter: “Delivering What Your Community Wants: Connecting with Your Readers”

Panel participant: “Leading the Newspaper, Leading in Your Community”

May

5 – National Newspaper Association Foundation

Webinar: “Your Role in Election Coverage: Why You should be on the Front Lines”

Co-presenter with Al Cross, director of Institute for Rural Journalism and Community Issues

19 – National Newspaper Association Foundation

Webinar: “Outstanding Election Coverage: Identifying the Elements”

Co-presenter with Al Cross, director of Institute for Rural Journalism and Community Issues

January

28 – Minnesota Newspaper Association Convention

Panel participant: “Reconnecting with Your Community”

2021

May

21 – Colorado Press Association/Kansas Press Association Joint Virtual Convention
Webinar: “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues”

February

11 – Alabama Press Association Media Summit & Winter Meeting
Webinar: “Business – an Everyday Beat”

January

15 – Wyoming Press Association Convention
Webinar: “How to make public affairs coverage relevant and timely”

2020

July

30 – New England Newspaper and Press Association
Webinar: “Covering Business News in Challenging Times”

30 – California News Publishers Association
“Finding Time for Big Editorial Projects”