Recent Writing

Plant the seeds now for 2010 election coverage

The conclusion of the 2008 political campaign – though one of the most memorable in U.S. history with the election of President Barack Obama – most likely brought a collective sigh to the general public and especially to newsrooms. Election coverage is among the most demanding and exhaustive tasks faced by newspapers.

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Letters should promote the exchange of ideas

Here’s one list of basic dos and don’ts to ensure that the letters column will remain relevant:
Limit length: Readers have limited attention span for lengthy stories. The same is true for letters. Editors are doing the writers a favor by imposing limits; 350 words is a good starting point.

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 Who is Jim Pumarlo?

Community newspapers, at their best, are stewards of their communities. The news columns are a blend of stories that people like to read and stories they should read. The advertising columns promote and grow local commerce. And the editorial pages are a marketplace of ideas.

Jim Pumarlo understands that energized newspapers are at the foundation of energized communities. His message is straightforward: Community newspapers – whether delivering information in the print or on the Web – must focus on local news if they are to remain relevant to their readers and advertisers.

You’re welcome to reprint these columns with the appropriate tagline:

Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Journalism Primer: A Guide to Community News Coverage.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.