Recent Writing
Tips for gathering the tough news
Developing policies for tackling tough and sensitive issues is no easy task. It requires thorough and conscientious consultation with people within and outside newspaper offices.
A sensitive approach to reporting on sexual abuse
Sexual abuse is one of the most sensitive topics reported in newspapers. The victims often want to avoid publicity, but reporting sex crimes may help prevent future similar crimes and help victims find sources of help.
Don’t forget the story behind the statistics
Police were called to a house where a teen-ager refused to leave after the owners were served eviction papers for being arrears on mortgage payments. The youth was removed without incident.
Yes, it’s public information – but press must be responsible
Newspapers are privileged to publish a variety of information due to state and federal laws. Without these rights, the pages would be void of content that is the everyday fabric of communitie.
Report the news, and then provide second-day stories
Suicides. Strikes. Traffic fatalities. Each provides sensitive circumstances, and each presents challenges for coverage, especially in community newspapers.
Letters should promote the exchange of ideas
Here’s one list of basic dos and don’ts to ensure that the letters column will remain relevant:
Limit length: Readers have limited attention span for lengthy stories. The same is true for letters. Editors are doing the writers a favor by imposing limits; 350 words is a good starting point.
Take time to plan the editorial page calendar, topics
News content is strongest when editors and reporters routinely identify those stories and events that will warrant their attention. The value of an editorial calendar is twofold.
How are you performing? Ask your readers
When is the last time readers complained about the accuracy of a story? Or called to say they’re pleased with a story but irritated by a headline? Or found fault with how their ideas and statements were conveyed in a story?
Time to shed brighter light on government proceedings
Minnesotans’ everyday lives are affected by the decisions of governing bodies. A school board decides to close a school. A city council sets parameters for business incentives. A county board regulates where feedlots may be located. State legislators debate tax policy.
How to handle candidates’ letter-writing campaigns
Editors take great pride when they know their newspapers are “making a difference.” A strong barometer is the editorial page, and specifically letters to the editor. So why do so many editors stifle the exchange of ideas during the months-long election season?

Who is Jim Pumarlo?
Community newspapers, at their best, are stewards of their communities. The news columns are a blend of stories that people like to read and stories they should read. The advertising columns promote and grow local commerce. And the editorial pages are a marketplace of ideas.
Jim Pumarlo understands that energized newspapers are at the foundation of energized communities. His message is straightforward: Community newspapers – whether delivering information in the print or on the Web – must focus on local news if they are to remain relevant to their readers and advertisers.
You’re welcome to reprint these columns with the appropriate tagline:
Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Journalism Primer: A Guide to Community News Coverage.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.