Recent Writing

Position editorial page at forefront of coverage

A newspaper praises the selection of the new city council president as the best person to lead the community through the year’s challenges. An editorial looks skeptical upon the school district’s choice to close and reconfigure school buildings as detrimental to student and family interests. An editor’s commentary applauds the compromise reached by all stakeholders on the proposal to develop valuable riverfront property in the downtown.

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Give equal attention to criminal charges, follow-up coverage

Coverage of cops and courts is among the staples of community news. Though reports are vitally important to readers, the coverage by its nature is almost always done in piecemeal. Attention is typically given to the initial incident and charges, and possibly the first court appearance, yet it may be weeks or months later until a case is fully resolved.

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Are you regularly communicating your policies to your readers?

A reader challenges your policy for reporting on B-squad sports or questions why a particular quote wasn’t included in a story. Your newsroom has a brainstorming session to discuss how its election coverage can be more relevant to readers. A reporter is caught red-faced for printing a press release charging a local official with unethical conduct but fails to contact the accused for a response.

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 Who is Jim Pumarlo?

Community newspapers, at their best, are stewards of their communities. The news columns are a blend of stories that people like to read and stories they should read. The advertising columns promote and grow local commerce. And the editorial pages are a marketplace of ideas.

Jim Pumarlo understands that energized newspapers are at the foundation of energized communities. His message is straightforward: Community newspapers – whether delivering information in the print or on the Web – must focus on local news if they are to remain relevant to their readers and advertisers.

You’re welcome to reprint these columns with the appropriate tagline:

Jim Pumarlo writes, speaks and provides training on community newsroom success strategies. He is author of “Bad News and Good Judgment: A Guide to Reporting on Sensitive Issues in Small-Town Newspapers,” “Votes and Quotes: A Guide to Outstanding Election Coverage” and “Journalism Primer: A Guide to Community News Coverage.” He can be reached at www.pumarlo.com and welcomes comments and questions at jim@pumarlo.com.