How can nondaily newspapers compete with daily media and their instantaneous online coverage of election campaign issues?
The web provides nondailies the same capability of instantaneous online coverage – and not only during election season. Digital platforms ought to be at the forefront in dissemination of all news. Following that, customize the news to your readers.
Specific to elections, you can tailor your stories to the local issues most important to your readers. Identify these issues at the beginning of election season and use them as a barometer of your coverage. Another opportunity to tailor your coverage – and engage your readers – is to enlist a local panel of citizens at the beginning of the election season. These individuals can offer their perspectives on the candidates and the issues at regular intervals. If candidates have a major press conference that generates widespread attention, the local panelists can post their comments online, thus making your coverage both timely and relevant to your audiences.