by Jim Pumarlo | Mar 1, 2022 | Recent Writing
Seize opportunity to steer, moderate election noise Election coverage was a priority when I toiled behind the editor’s desk. It was all-hands-on-deck in the newsroom as we sought information to help voters make their choices. As a final step, we endorsed in all races...
by Jim Pumarlo | Feb 1, 2022 | Recent Writing
Examine, evaluate reporting shortcuts I fondly characterize newsrooms as organized chaos. I witnessed that firsthand guiding staffs when resources were plentiful and community newspapers had captive audiences. Dynamics are even more frayed in today’s changing media...
by Jim Pumarlo | Jan 1, 2022 | Recent Writing
Are you ready for the new year? Take inventory, prepare calendar It’s standard procedure at many newspapers to chronicle headlines in year-end editions. The continuing social and economic impact of COVID-19 is certain to capture a lion’s share of attention in most...
by Jim Pumarlo | Dec 1, 2021 | Recent Writing
Don’t rely on advisories to be first with the news; engage in social media Media advisories regularly cross editors’ desks with notice of newsworthy events. An individual launches a bid for elective office. Citizen groups organize to both support and challenge a...
by Jim Pumarlo | Nov 1, 2021 | Recent Writing
Meaningful meeting reports demand substantive leads Newspapers smartly are promoting their roles as government watchdogs to reinforce their strengths in the fractured media landscape. I join the chorus: Vibrant coverage of public affairs is at the foundation of...
by Jim Pumarlo | Oct 1, 2021 | Recent Writing
Don’t let shortcuts thwart quality content Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the...
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