by Jim Pumarlo | Dec 1, 2008 | Recent Writing
Report the news, and then provide second-day stories The Inlander/December 2008 Suicides. Strikes. Traffic fatalities. Each provides sensitive circumstances, and each presents challenges for coverage, especially in community newspapers. These are the type of stories...
by Jim Pumarlo | Nov 1, 2008 | Recent Writing
Letters should promote the exchange of ideas The Inlander/November 2008 Here’s one list of basic dos and don’ts to ensure that the letters column will remain relevant: Limit length: Readers have limited attention span for lengthy stories. The same is true for letters....
by Jim Pumarlo | Oct 1, 2008 | Recent Writing
Take time to plan the editorial page calendar, topics The Inlander/October 2008 News content is strongest when editors and reporters routinely identify those stories and events that will warrant their attention. The value of an editorial calendar is twofold. Some...
by Jim Pumarlo | Jul 1, 2008 | Recent Writing
How are you performing? Ask your readers Publishers’ Auxiliary/July 2008 When is the last time readers complained about the accuracy of a story? Or called to say they’re pleased with a story but irritated by a headline? Or found fault with how their ideas and...
by Jim Pumarlo | Mar 16, 2008 | Recent Writing
Time to shed brighter light on government proceedings Distributed as a guest editorial by the Minnesota Newspaper Association in observance of Sunshine Week, March 16-22, 2008 Minnesotans’ everyday lives are affected by the decisions of governing bodies. A school...
by Jim Pumarlo | Mar 1, 2008 | Recent Writing
How to handle candidates’ letter-writing campaigns The Inlander/ March 1, 2008 Editors take great pride when they know their newspapers are “making a difference.” A strong barometer is the editorial page, and specifically letters to the editor. So why do so many...
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