by Jim Pumarlo | Sep 1, 2012 | Recent Writing
Customer service is job one for newsrooms, too The Inlander/September 2012 Customer service is the byword as businesses navigate today’s challenging economy. At newspapers, that means paying attention to details in all aspects of the operation – everything from...
by Jim Pumarlo | Aug 1, 2012 | Recent Writing
No room for slow news days with a well-planned editorial calendar The Inlander/August 2012 We’re in the dog days of summer, which often are accompanied by a slowdown in news. More than a few editors likely are challenged to generate substantive content. It’s time to...
by Jim Pumarlo | Jul 1, 2012 | Recent Writing
Websites, social media integral to everyday coverage Publishers’ Auxiliary/July 2012 The newspaper is just off the presses, and your photographer is dispatched to a fatal accident scene. The mayor gives an inspiring State of the City speech; your story in the...
by Jim Pumarlo | May 1, 2012 | Recent Writing
Plan now for endorsements, the final step of election coverage The Inlander/May 2012 Readers have been inundated for months with coverage of the 2012 presidential election. But newsrooms should also be brainstorming for ways to bring attention to local races. Election...
by Jim Pumarlo | May 1, 2012 | Recent Writing
Numbers, without interpretation, leave readers in dark Publishers’ Auxiliary/May 2012 Spend any time in a newsroom and numbers readily become a fact of everyday reporting. Reporters’ eyes can easily become glazed by the stream of statistics. A city council...
by Jim Pumarlo | Apr 1, 2012 | Recent Writing
Looking to invigorate your editorial page? Focus on letters The Inlander/April 2012 Newspapers frequently ask how they can promote a lively exchange of ideas in their communities. There’s no silver bullet, but one premise is fundamental: Letters are the lifeblood of...
Recent Comments