by Jim Pumarlo | Apr 1, 2013 | Recent Writing
Look beyond the immediate news, and stay relevant Publishers’ Auxiliary/April 2013 Many newspapers do a great job of looking in the rearview mirror, and that used to be adequate for inviting readers into their pages. The old formula doesn’t work anymore if...
by Jim Pumarlo | Feb 1, 2013 | Recent Writing
Use your platform to educate, preview – and apologize Publishers’ Auxiliary/February 2013 A reader questions your policy for reporting suicides. A local retailer challenges your staff to produce timely and relevant business news. A reporter is confronted for...
by Jim Pumarlo | Dec 1, 2012 | Recent Writing
Elections are over – so keep covering them The Inlander/December 2012 The 2012 elections are in the rearview mirror. Newly elected lawmakers will soon assume their duties, and newsrooms are returning to normalcy, however that is defined these days. For most editors...
by Jim Pumarlo | Oct 1, 2012 | Recent Writing
Dos and don’ts for the election countdown Publishers’ Auxiliary/October 2012 Don’t fear. The exhausting election season is nearing an end. Your newsrooms are soon to return to normalcy – still chaotic, but at least a little more organized. Elections are one of the...
by Jim Pumarlo | Sep 1, 2012 | Recent Writing
Take inventory of your newsmakers Publishers’ Auxiliary/September 2012 Here’s an action item for your next newsroom meeting: Ask reporters to identify the community newsmakers. Better yet, bring a stack of newspapers from the last couple of months and circle the...
by Jim Pumarlo | Sep 1, 2012 | Recent Writing
Customer service is job one for newsrooms, too The Inlander/September 2012 Customer service is the byword as businesses navigate today’s challenging economy. At newspapers, that means paying attention to details in all aspects of the operation – everything from...
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