by Jim Pumarlo | Dec 1, 2021 | Recent Writing
Don’t rely on advisories to be first with the news; engage in social media Media advisories regularly cross editors’ desks with notice of newsworthy events. An individual launches a bid for elective office. Citizen groups organize to both support and challenge a...
by Jim Pumarlo | Nov 1, 2021 | Recent Writing
Meaningful meeting reports demand substantive leads Newspapers smartly are promoting their roles as government watchdogs to reinforce their strengths in the fractured media landscape. I join the chorus: Vibrant coverage of public affairs is at the foundation of...
by Jim Pumarlo | Oct 1, 2021 | Recent Writing
Don’t let shortcuts thwart quality content Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the...
by Jim Pumarlo | Sep 1, 2021 | Recent Writing
The ‘blue shirt’ won. Is that the best we can do? Local names and faces are the lifeblood of community newspaper content. There’s no better way to spotlight your readers than through photos. After all, “a picture is worth a thousand words” – right? I rephrase. A...
by Jim Pumarlo | Aug 1, 2021 | Recent Writing
Are you telling your own stories? I circulated a column celebrating community newspapers earlier this year in recognition of Sunshine Week. Its publication prompted a few comments. One reader, who hailed from a Minneapolis suburb, read the column in his local paper....
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