by Jim Pumarlo | Sep 1, 2012 | Recent Writing
Take inventory of your newsmakers Publishers’ Auxiliary/September 2012 Here’s an action item for your next newsroom meeting: Ask reporters to identify the community newsmakers. Better yet, bring a stack of newspapers from the last couple of months and circle the...
by Jim Pumarlo | Sep 1, 2012 | Recent Writing
Customer service is job one for newsrooms, too The Inlander/September 2012 Customer service is the byword as businesses navigate today’s challenging economy. At newspapers, that means paying attention to details in all aspects of the operation – everything from...
by Jim Pumarlo | Aug 1, 2012 | Recent Writing
No room for slow news days with a well-planned editorial calendar The Inlander/August 2012 We’re in the dog days of summer, which often are accompanied by a slowdown in news. More than a few editors likely are challenged to generate substantive content. It’s time to...
by Jim Pumarlo | Jul 1, 2012 | Recent Writing
Websites, social media integral to everyday coverage Publishers’ Auxiliary/July 2012 The newspaper is just off the presses, and your photographer is dispatched to a fatal accident scene. The mayor gives an inspiring State of the City speech; your story in the...
by Jim Pumarlo | May 1, 2012 | Recent Writing
Plan now for endorsements, the final step of election coverage The Inlander/May 2012 Readers have been inundated for months with coverage of the 2012 presidential election. But newsrooms should also be brainstorming for ways to bring attention to local races. Election...
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