Introduction: Covering elections is a juggling act
Chapter 1: Setting the stage
Planning is the first step toward successful election coverage.
Chapter 2: Campaigns: From beginning to end
Covering a campaign well requires balance and consistency.
Chapter 3: Interviewing candidates
Preparation is key to successful, information-packed Q&As.
Letters to the editor
Letters play a big part in elections. Establishing
guidelines forlength and content will make the letters page better.
Chapter 5: Donít shirk responsibilityof endorsements
Newspapers have an obligation to recommend candidates.
Chapter 6: Graphics
Charts, photos and other illustrations play a key role in effectiveelection coverage.
Chapter 7: Utilizing the Web
Use your newspaperís Web site to provide quick results and morein-depth information about elections.
Chapter 8: Voter guides
A voter guide can be useful, but it shouldnít substitute for regularelection coverage.
Chapter 9: Profiling and evaluating judicial candidates
Judges play a large role in society, but their elections are notwell covered.
Chapter 10: Challenge of reporting school referendums
Do you dare endorse the ìNoî position on school referendums?
Chapter 11: Polls: Covering the horse race
Polls provide useful numbers, but donít fall in love with them.
Chapter 12: Be organized for electionday/night
By the time the election arrives, youíre exhausted! But donít let up.
Chapter 13: Coverage doesnít end with election edition
The race is over, but there are still stories to tell.
Conduct a post-mortem onelections
Discussing what went wrong and right
with your coverage thistime will help you prepare for the next election.
Chapter 15: Explaining the policies
Youíll have fewer problems if candidates and readers know the rules.