Published on Jim Pumarlo (http://pumarlo.com)

Table of Contents, Votes and Quotes

By Jim Pumarlo
Created 09/14/2007 - 12:00am
Introduction: Covering elections is a juggling act Chapter 1: Setting the stage Planning is the first step toward successful election coverage. Chapter 2: Campaigns: From beginning to end Covering a campaign well requires balance and consistency. Chapter 3: Interviewing candidates Preparation is key to successful, information-packed Q&As. Chapter 4: Letters to the editor Letters play a big part in elections. Establishing guidelines forlength and content will make the letters page better. Chapter 5: Donít shirk responsibilityof endorsements Newspapers have an obligation to recommend candidates. Chapter 6: Graphics Charts, photos and other illustrations play a key role in effectiveelection coverage. Chapter 7: Utilizing the Web Use your newspaperís Web site to provide quick results and morein-depth information about elections. Chapter 8: Voter guides A voter guide can be useful, but it shouldnít substitute for regularelection coverage. Chapter 9: Profiling and evaluating judicial candidates Judges play a large role in society, but their elections are notwell covered. Chapter 10: Challenge of reporting school referendums Do you dare endorse the ìNoî position on school referendums? Chapter 11: Polls: Covering the horse race Polls provide useful numbers, but donít fall in love with them. Chapter 12: Be organized for electionday/night By the time the election arrives, youíre exhausted! But donít let up. | Chapter 13: Coverage doesnít end with election edition The race is over, but there are still stories to tell. Chapter 14: Conduct a post-mortem onelections Discussing what went wrong and right with your coverage thistime will help you prepare for the next election. Chapter 15: Explaining the policies Youíll have fewer problems if candidates and readers know the rules.

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