by Jim Pumarlo | Oct 1, 2021 | Recent Writing
Don’t let shortcuts thwart quality content Many newsrooms, already strained by lean staffs, have seen resources exacerbated by the economic toll of the coronavirus. Circumstances have prompted editors and reporters to take shortcuts in gathering and publishing the...
by Jim Pumarlo | Sep 1, 2021 | Recent Writing
The ‘blue shirt’ won. Is that the best we can do? Local names and faces are the lifeblood of community newspaper content. There’s no better way to spotlight your readers than through photos. After all, “a picture is worth a thousand words” – right? I rephrase. A...
by Jim Pumarlo | Aug 1, 2021 | Recent Writing
Are you telling your own stories? I circulated a column celebrating community newspapers earlier this year in recognition of Sunshine Week. Its publication prompted a few comments. One reader, who hailed from a Minneapolis suburb, read the column in his local paper....
by Jim Pumarlo | Jul 1, 2021 | Recent Writing
Special projects energize staff, community I fondly characterize newsrooms as organized chaos. That definition has aptly described operations for the past 18 months with the impact of COVID-19. The story has demanded constant attention, and there are likely fewer...
by Jim Pumarlo | Jun 1, 2021 | Recent Writing
Sharpen your editing with these press releases The hyper partisanship in today’s political landscape was on full display with passage of the American Rescue Plan. It passed on a straight party-line vote. A Minnesota congressman joined in the chorus of his fellow...
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